Marketing & Membership
NEW! Food Co-op Initiative's Capital Campaign Workbook: A Guide to Raising Member Capital for Retail Food Co-ops
A thorough explanation of membership, capital planning, and much more, with case studies and examples. This is the March 2016 update of our former Member Equity Toolbox.
Member Equity Toolbox
A thorough explanation of membership program structures, capital planning and more.
Marketing Strategies for Start-ups (pdf)
Great ideas for how to promote your co-op and create a consistent, recognizable identity.
Hub City Marketing Plan
A comprehensive marketing plan for Hub City in their Implementation stage, raising investment and membership funds from the community.
Branding Times Three Webinars (includes marketing) - three super webinars from July & August 2015
Presenting a professional image is important when you want to attract member owners. Unless you have a graphic designer on your steering committee, getting a brochure made can be an expensive proposition. We have the solution: Use ours!
Timelines for Members
Answer that perenial question, "When will the co-op open?" with an easy-to-share timeline based on membership goals rather than fixed dates. Article, examples, and template.
House Party Handbooks: House parties can help recruit new members and build awareness.
Building a Member Recruitment Campaign to Scale - By: Jake Schlachter, Food Co-op Initiative
Marketing for Membership - By: Suzi Carter, FCI
Members economic participation - By: Marilyn Scholl, CDS Consulting Co-op
Marketing and promotion - By: Kelly Smith, NCGA
Building a Brand, Designing a Logo By: Ellen Michel & Sarabeth Drybread